Internationale Beispiele für e-Detailing

Aptilon

Aptilon's eDetailing solution enables health professionals to experience personalized and engaging interactive product presentations online-wherever and whenever they choose. Pharmaceutical and biotech marketers can deliver campaigns designed to influence physician prescription behavior and increase prescription volume through the convenient presentation of relevant information and personalized interactions. These interactive product presentations are in step with product life cycles and can include measurable 'calls to action' such as sample requests or the scheduling of a representative visit. Delivered via the Aptilon Health ReachNet™, or via the pharmaceutical or biotech companies' own online channels, Aptilon's eDetailing solution enables pharmaceutical product marketers to supplement their offline efforts and present a unified and relevant offer to health professionals

RXCentric - Online Detail

In a way that is both convenient to you and the physician, this customizable multimedia presentation will not only reach target physicians with assured quality, but enhance your sales efforts. As an incentive for participating, the physician is offered a medically relevant honorarium. Research shows an Online Detail can hold a doctor's attention for up four minutes. This valuable time extends a product's message's reach, frequency and convenience.

Features:

Strategy Development. Our team helps drive overall strategy for your unique sales and marketing opportunities.
Physician Recruiting. We manage all physician recruiting efforts, both online and offline.
Content Development & Execution. Our execution team utilizes your FDA approved marketing content and develops an exciting online detail presentation.
Data Management. As with every solution, we collect and manage usage statistics to help evaluate each program.
Program Evaluation. Every program we manage is evaluated for future program success.
SFA Integration. Our technology easily integrates with your corporate SFA or CRM system, to maintain a single view of your customer.

Online Reporting:

We offer real-time data on physician detailing activity through our secure Web-based reporting system. You will be able to see how many physicians have been detailed, how they answered the questions, and more.

MyDrugRep

MyDrugRep.com provides a valuable service for a growing community of licensed physicians in the U.S. The web site includes a comprehensive drug database, patient education materials, clinical trial updates and many more resources to help physicians interact with the pharmaceutical industry. MyDrugRep.com is also the home of the Virtual Detail^SM, a convenient and rewarding way for physicians to learn about pharmaceuticals.

MyDrugRep.com is owned and operated by Lathian Systems, Inc., a privately held company with locations in Princeton, New Jersey and Newport Beach, California. Lathian’s customers include several global and specialty pharmaceutical companies. To learn more about Lathian Systems, Inc., please visit our web site at www.lathian.com.