Forrester: DTC marketing more than just demographics
According a recent study from Forrester Research, drug companies are beginning to more closely monitor – and perhaps rein in – their direct to consumer (DTC) advertising budgets. A new report from the group, “DTC Drug Marketing: Beyond Demographics,” suggests under current conditions, pharmaceutical marketers must begin to examine not only demographic basics, such as household income, but also data related to “the technology and health dimensions of target consumers.” (10/8/2002)
Video reps versus traditional reps – e-detailing efficiency metrics
As we look forward to eyeforpharma’s e-Sales and Marketing for Pharma USA 2002 conference being held this week in Philadelphia, our minds are of course on the latest Web-based technologies for sales and marketing in our industry. Inarguably, one area that is being altered significantly by e-marketing techniques is physician detailing. (10/8/2002)
Procter & Gamble joins iPhysicianNet video detailing network
CINCINNATI (September 23, 2002) - Procter & Gamble (P&G) has formed an agreement with iPhysicianNet to provide electronic video detailing services to primary care physicians throughout the United States. (9/26/2002)
RxCentric and Zestica form online detailing alliance
NEW YORK (SEPTEMBER 16, 2002) - RxCentric, a New York based provider of technology enabled sales and marketing solutions for the life sciences industry, and Zestica, a provider of online sales and marketing solutions and consulting services for the life sciences industry in Europe, have formed a trans-Atlantic alliance designed to expand their respective markets and enhance the online detailing services they offer to the industry. (9/16/2002)
Forrester: Achieving and measuring ROI from online physician marketing
According to “How to Measure Online MD Marketing,” a new report from Forrester Research, even “recession-proof” pharma is beginning to feel the economic pinch and, among other things, is beginning to demand ROI from its online physician marketing initiatives. Forrester advises, to prove online strategies’ value, marketers should employ macro-metrics to discover what mix of tactics works best and micro-measurements to demonstrate why. (7/9/2002)
Wallace Pharmaceuticals adopts Proscape MSE solution
FORT WASHINGTON, Pennsylvania (July 8, 2002) - Wallace Pharmaceuticals, the Somerset, New Jersey-based prescription pharmaceuticals division of MedPointe, has implemented Proscape Technologies' Marketing and Sales Effectiveness (MSE) solution. The solution is designed to allow Wallace's 304 sales representatives to build stronger, more collaborative relationships with physicians. (7/8/2002)
Physician Verification Services forms alliance with PharmiWeb
BRACKNELL, United Kingdom (June 25, 2002) - Physician Verification Services, a provider of security and authentication solutions for the medical sector, has formed a strategic alliance with PharmiWeb, an e-business solutions provider for the pharmaceutical industry. Under the terms of the agreement, PharmiWeb has adopted the PVS solution for its new e-detailing portal,
Detail-Direct to enable doctors to view all e-details hubbed within the portal using one user name and password. (6/27/2002)
ViaFone launches OneBridge Mobile Pharma Sales solution
BRISBANE, California (June 19, 2002) - ViaFone, a provider of mobile applications, has launched ViaFone OneBridge Mobile Pharma Sales, a customized packaged application designed to overcome the challenges that face sales reps for pharmaceutical companies. (6/20/2002)
Aptilon Health signs agreement with MedLink
SAN DIEGO (June 4, 2002) – Aptilon Health has signed a two-year agreement with MedLink, a producer and electronic publisher of clinical information services for physicians. The agreement makes MedLink one of the newest Aptilon Health ReachNet partners. The ReachNet is a network including health-related Web sites and is designed to serve as a channel for pharmaceutical, biotech, and medical device companies to recruit health professionals for integrated e-marketing programs that drive sales. (6/5/2002)
Medix and RxCentric release physician e-detailing attitudes report
PHILADELPHIA, Pennsylvania (May 20, 2002) - Medix, a UK-based market research organization, has collaborated with RxCentric, a provider of technology-enabled sales and marketing solutions for the life sciences industry, to compile two reports addressing physicians' perceptions and attitudes towards e-detailing. (5/22/2002)
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